Business Report

“Stop Counting Views, Start Counting Money”: eTheater CEO God'sgift Irabor Partners with Indian Tech Powerhouse to Unveil the Electronic Box Office and Return Power to the Architects of Cinema. The Nigerian film industry, currently producing thousands of titles annually, is entering what industry insiders are calling its “Dark Age” of distribution. Despite massive global demand, filmmakers are seeing their margins decimated by traditional cinema cuts, tax complexities, and flat-fee streaming deals that fail to reward success. Today, eTheater is announcing a structural revolution: the Electronic Theater™ (eTheater). A new category of digital distribution, eTheater is designed to give filmmakers a direct-to-audience pipeline, bypassing the traditional gatekeepers that have historically controlled the power and the profits of African cinema. “Distribution is neutral; whoever controls it controls power,” says the CEO of eTheater. “Filmmakers take the biggest risk and currently own the ...

  Kingsway Estate, located in Ala-Ijebu, Ijebu East LGA of Ogun State, is rapidly emerging as one of the most strategic real estate investment destinations in Southwestern Nigeria. Positioned within a fast-developing economic corridor, the estate offers a blend of affordability, accessibility, and long term capital appreciation for forward-thinking investors. Strategically situated within proximity to key growth drivers, Kingsway Estate benefits from its closeness to major infrastructure projects shaping Ogun State’s future. One of the most significant is the Gateway International Airport in Iperu, a world class agro-cargo and passenger facility designed to boost trade, logistics, and regional connectivity across the Southwest. This airport alone is expected to accelerate land value appreciation across adjoining towns, including Ijebu axis communities. The estate is also positioned within reach of major development hubs such as Alaro City, Epe industrial corridor, Lagos Food Logist...

 The Nigerian-Indonesian Chamber of Commerce and Industry (NICCI) successfully organized a “Walk for Mental Health Awareness” as part of activities marking Mental Health Month, reinforcing its commitment to promoting not only economic ties but also social well-being. The event, held on Saturday, 2nd May 2026, at The Aisle Residence, Lekki Phase 1 Lagos, Nigeria, brought together participants from diverse backgrounds, including business professionals, health advocates, and members of the public. The day’s activities commenced with a comprehensive medical check-up and vital signs screening facilitated by Remed Healthcare, providing participants with the opportunity to assess key health indicators and reinforcing the importance of preventive healthcare as part of overall well-being.  Following this, participants engaged in a pre-walk work out session led by Kayinsola Alabi and her team from Sweatbox, ensuring everyone was properly warmed up and energized for the walk. The awarene...

  In a market crowded with accessories designed to decorate, Muse by SVC is creating pieces designed to be felt, remembered, and emotionally lived in. Most jewelry is sold as a finishing touch. An accessory added at the end of getting dressed. Beautiful, perhaps, but rarely personal enough to alter the way a woman feels once she puts it on. Muse by SVC is challenging that entire idea. Rather than creating jewelry centered only around trend cycles or commercial uniformity, the brand approaches each piece as emotional architecture. The focus is not simply how the jewelry looks, but how it transforms presence, memory, and self-perception. Every collection is built around storytelling, symbolism, texture, and intentional sourcing, allowing women to experience jewelry less as decoration and more as identity. That shift is precisely why the brand has begun resonating so strongly with women looking for something beyond conventional luxury. In an era where consumers are becoming increasing...

 Cash giveaways have become a major part of Nigeria’s digital culture, especially across social media, creator communities and online campaigns. But despite their popularity, distributing money to multiple people can still be stressful, time-consuming and disorganized. Supacash is looking to change that. The fintech platform has introduced a Giveaways feature that allows users to fund a giveaway once and let recipients claim their share directly themselves. Instead of manually sending money to dozens or hundreds of people one after another, Supacash simplifies the entire process into a more automated and scalable experience. The feature is part of Supacash’s broader ecosystem, which includes transfers, bill payments, group wallets and social saving tools designed around community-driven finance. The use cases for Giveaways go far beyond social media trends. Content creators can reward followers during campaigns or livestreams. Brands can run promotional activations more efficiently...

By John Pat Product marketing has changed. Today, brands are no longer competing only on product quality — they’re competing on attention, positioning, messaging, and speed. The brands that win are the ones that know how to communicate value clearly and consistently. That’s where Productiview App comes in. What is Productiview App? Productiview App is an AI-powered platform built to help brands, marketers, founders, and creatives simplify product marketing. From product positioning and messaging to campaign ideas, prompts, research, and strategy, Productiview helps users move from confusion to clarity — faster. Instead of spending hours trying to figure out what to say, how to launch, or how to stand out, users can generate smarter ideas and better marketing workflows in minutes. Why Product Marketing Feels Hard Today Many businesses struggle with: - Weak product positioning - Inconsistent messaging - Low engagement - Slow content creation - Difficulty standing out in crowded markets -...

Published by Hofesh Homes Limited | Real Estate Intelligence Series The Federal Capital Territory of Nigeria is one of the most dynamic property markets on the African continent. Abuja is a planned city, governed by a comprehensive Master Plan, administered by the Federal Government, and administered through a centralised land registry that is, by Nigerian standards, highly sophisticated and publicly accessible. This combination of federal oversight, planned urban development, and centralised documentation means that Abuja property, acquired correctly, is among the most legally secure real estate investments available anywhere in Nigeria. The words "acquired correctly" carry the full weight of that sentence because the same system that makes Abuja property so secure also means that a transaction conducted without due diligence, without verifying the right things, in the right places, before any money changes hands, can leave a buyer holding a document that is worth considera...