Business Report

Growth expert argues the industry has spent a decade optimising tactics while ignoring systems. The growth hacking era may be coming to an end. That is the argument advanced by entrepreneur and growth strategist Edidiong Ekong in his newly released book, Velocity, Momentum & Distribution: The Three Forces Behind Sustainable Startup Growth. According to Ekong, the startup ecosystem has spent the last decade chasing tactics, shortcuts, and viral moments while neglecting the underlying systems that create sustainable growth. "The industry became obsessed with growth hacks because hacks are exciting," says Ekong. "But lasting companies are not built on hacks. They are built on systems." The rise of growth hacking transformed startup culture over the past decade. Founders were encouraged to move quickly, experiment constantly, and identify tactics capable of generating rapid growth. Stories of viral customer acquisition, explosive user growth, and overnight success b...

      By Onome Sunday  Dojah, a trusted identity verification and fraud prevention company helping businesses build digital trust across Africa and beyond, has launched CheckIn , a no-code identity verification product designed to help businesses verify who they are dealing with before physical and operational interactions take place. The product allows businesses to create a verification flow, share it through WhatsApp, SMS, email, or QR code, and receive a verification result once the user completes the process from their phone. For years, identity verification tools have been largely associated with banks and fintech onboarding. Yet many businesses outside financial services still rely on photocopied IDs, screenshots, and manual checks when dealing with guests, dispatch riders, vendors, tenants, and temporary workers. This creates growing operational risks around impersonation, fraud, theft, and unauthorised access. CheckIn was built to help businesses move away ...

   By Kalu Onyeama A growing wave of nostalgia is reshaping the advertising landscape in Nigeria, as brands increasingly look to the past to win over customers in 2026. From the return of classic jingles to the use of retro packaging, companies across major cities are turning back the clock to build stronger connections with their audience. This shift marks a clear departure from the sleek, minimalist branding that many Nigerian startups previously borrowed from Silicon Valley. Industry observers note that this trend is more than just a creative choice. By reactivating familiar memories, such as the iconic "Mama Do Good" campaign recently brought back by Indomie, brands are tapping into deep-seated positive emotions. For companies competing for attention on crowded social media feeds, this emotional pull is proving more effective than flashy, modern design. Indomie is far from the only brand making this play. Fan Milk Nigeria continues to benefit from the nostalgic appeal of ...

 By Sunday Edeh In response to the growing need for sophisticated, foolproof security in modern environments, tech innovator Pausepoint has officially unveiled its pioneering smart management ecosystem. Bridging the gap between software efficiency and physical security, the Pausepoint ecosystem offers a seamless, all-in-one solution that automates access control and secures gated residential communities, commercial office complexes, educational institutions, and private clubs across Nigeria. Unlike generic software providers that only sell mobile applications, Pausepoint handles 100% of the heavy lifting. The company has officially launched a robust, integrated solution that directly supplies, engineers, and installs heavy-duty security hardware including automated turnstiles and high-speed boom barriers seamlessly linking them to their feature-rich cloud software. Leadership Vision Pausepoint is led by Founder and CEO Kazeem Oyelakin, a Cybersecurity Analyst and Co-founder, CTO Sa...

Nigerian entrepreneur Opeyemi Adebowale, founder of C K Afrique Ltd, has announced a three-city expansion of the Afroluxe Tradefair in the UK. This expansion aims to establish a new commercial network for Black-owned businesses and cultural enterprises. The multi-city tradefair will commence its upcoming schedule in Sunderland on July 4th, followed by stops in Bristol on September 5th and Hartlepool on November 1st. Opeyemi founded the platform to directly address the systemic growth obstacles African and black-owned businesses encounter in the British market. This includes specifically targeting the lack of mainstream commercial visibility and corporate networking opportunities. "Afroluxe is bigger than a market and bigger than a one-day event," Opeyemi said. "We are building a space where businesses gain visibility, communities connect, and people discover opportunities that can transform their future." According to Opeyemi, the core objective of the multi-city t...

 By Utomi Joseph Here's Ellicash, a global payments and digital finance app, and a product of Ellington Technologies DIFC Dubai and Ellington Microfinance Bank in partnership with GCC Exchange UK, has unveiled its cross-border payment platform alongside two major initiatives: a user rewards campaign and a strategic partnership program designed to scale its reach across Africa and beyond. Ellicash enables users to send, receive, and manage funds across borders in multiple currencies through a single, seamless app. The platform offers virtual cards, multi-currency support, instant transfers, and digital investment opportunities including gold and stock purchases, positioning it as a comprehensive financial tool for global citizens, freelancers, businesses, and everyday users. The company stated: "Our vision is to make global payments effortless for everyone. The future of money is borderless, and Ellicash is building the infrastructure to make that future accessible to all. Whet...

 By John Fathai Peng Logistics, a Nigerian delivery company serving businesses and individuals across multiple cities, has announced the continued growth of its local dispatch and fulfillment network for small businesses, online vendors, pharmacies, food vendors, fashion and beauty brands, and everyday businesses that need reliable delivery services. Peng Logistics currently supports delivery operations across key Nigerian locations including Bayelsa, Port Harcourt, Lagos, Abuja, Benin City, Akure, Awka, Aba, Umuahia, and nearby communities. The company’s local dispatch model allows it to serve both busy city centers and deeper local areas where many larger fulfillment providers may not move easily. For many small businesses, delivery is now part of customer experience. A vendor can get the product right and still lose the customer because the delivery was slow, poorly handled, or badly communicated. This is one of the problems Peng Logistics was built to solve. The company helps b...