Nigerian businesses are facing growing challenges in managing fragmented marketing systems, as companies rely on multiple disconnected tools to handle customer acquisition, engagement, and retention. At many mid-sized firms, marketing teams operate across separate platforms for email, SMS, customer relationship management, and analytics. This setup often leads to inefficiencies, with teams spending significant time consolidating data and tracking customer interactions across channels instead of focusing on campaign execution and performance. Industry data highlights the scale of the issue. A Business Day report shows over 60 percent of small and medium-sized enterprises in Nigeria lack a documented marketing strategy linked to revenue. This gap reflects a broader problem where marketing activities are not aligned, resulting in inconsistent customer experiences and limited visibility into performance. Experts say the fragmentation affects the entire customer journey. Lead ge...
Lagos based real estate developer Gate & Carter has announced a new residential project in Ikate, Lekki, adding to a pipeline that has positioned the company as one of the more technology-focused developers operating in the city's mid-to-upper residential market. Medallion Apartments Lekki will be a multi-floor mid-rise building offering a mix of two, three, and four-bedroom units. The developer has set a November 2026 completion target. Pricing has not been disclosed, though Gate & Carter is marketing pre-completion units at what it describes as early buyer rates. The project sits in Ikate, a district that has attracted growing developer interest as Lekki's commercial and residential footprint expands westward. Gate & Carter is pitching the development at Lagos professionals and families seeking apartments with integrated technology, a segment the company has built its brand around since its founding roughly six years ago. On the technology side, the building i...