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The Hidden Cost of Fragmented Marketing Tools for Nigerian Businesses.

   Nigerian businesses are facing growing challenges in managing fragmented marketing systems, as companies rely on multiple disconnected tools to handle customer acquisition, engagement, and retention. At many mid-sized firms, marketing teams operate across separate platforms for email, SMS, customer relationship management, and analytics. This setup often leads to inefficiencies, with teams spending significant time consolidating data and tracking customer interactions across channels instead of focusing on campaign execution and performance. Industry data highlights the scale of the issue. A Business Day report shows over 60 percent of small and medium-sized enterprises in Nigeria lack a documented marketing strategy linked to revenue. This gap reflects a broader problem where marketing activities are not aligned, resulting in inconsistent customer experiences and limited visibility into performance. Experts say the fragmentation affects the entire customer journey. Lead ge...
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GATE & CARTER LAUNCHES SMART APARTMENT DEVELOPMENT IN IKATE AS LAGOS MID-RISE MARKET GROWS

   Lagos based real estate developer Gate & Carter has announced a new residential project in Ikate, Lekki, adding to a pipeline that has positioned the company as one of the more technology-focused developers operating in the city's mid-to-upper residential market. Medallion Apartments Lekki will be a multi-floor mid-rise building offering a mix of two, three, and four-bedroom units. The developer has set a November 2026 completion target. Pricing has not been disclosed, though Gate & Carter is marketing pre-completion units at what it describes as early buyer rates. The project sits in Ikate, a district that has attracted growing developer interest as Lekki's commercial and residential footprint expands westward. Gate & Carter is pitching the development at Lagos professionals and families seeking apartments with integrated technology, a segment the company has built its brand around since its founding roughly six years ago. On the technology side, the building i...

Tunji Olaseinde launches Future Inc. to tackle Nigeria's energy and security challenges

 By Tunji Bola Tunji Olaseinde, the founder and chief executive of Lagos based smart-home developer Gate & Carter Limited, has announced the launch of Future Inc., a new company targeting Nigeria's electricity deficit and security challenges through two separate commercial divisions. The announcement marks a significant expansion of Olaseinde's business interests beyond real estate. Gate & Carter, which he founded roughly six years ago, built its reputation developing technology integrated residential properties across Lagos, among them a smart apartment building in Lekki Phase 1, ultra-luxury waterfront homes along Cowrie Creek, and CLAY Beach Resort, a wellness development currently under construction on the private island of Ilashe. Future Inc. is organised into two divisions. The first, Future Energy, will sell solar power systems to households and businesses and finance purchases through instalment payment plans, an arrangement the company says is designed to lower...

Inside Nanoy Homes’ Anniversary Event: Key Insights on Abuja Real Estate and Smart Land Ownership

Nanoy Homes’ one-year anniversary event was more than a milestone celebration, it was a deep dive into the realities shaping Abuja’s real estate market today. Hosted at Harris Hotel, Wuye and anchored by the ever blazing MC & Compere – Alinonu Chibuzor, who also was the Creative Director and Production Manager of the entire event. The event gathered a diverse audience of staffs, investors, clients, affiliates, and industry professionals, all with one shared interest: understanding where the next opportunities lie. At the center of the event was a powerful idea, Abuja’s growth is not random. It follows a pattern. And those who understand that pattern are often the ones who benefit the most. During the panel session, industry leaders discussed how areas once considered “too far” gradually become prime investment zones. This shift is driven by a combination of infrastructure development, population expansion, and increasing demand for more affordable yet strategic locations. For many ...

Tolulope Oladipupo Emerges Pioneer ACEDA President, Unveils Agenda to Reposition Abuja Event Design Sector

A new chapter has begun in Abuja’s creative industry as Mrs. Tolulope Oladipupo, Chief Executive Officer of Alveena Events and Victoria O Signature Events, has been elected as the inaugural President of the Association of Creative Event Designers, Abuja (ACEDA). Her emergence, which followed the association’s election held on March 26, 2026, is widely seen as a defining moment for stakeholders within the capital’s event design ecosystem, with expectations high for structural growth and global visibility. Accepting the mandate, Oladipupo pledged to reposition the industry through innovation, sustainability and strategic collaboration, noting that her administration would be guided by a forward-thinking blueprint tagged “Vision to Velocity.” “I am honoured and grateful for the trust placed in me. My focus is on member advocacy and protection, ensuring a balanced relationship between designers and clients, and setting a sustainable global blueprint for our industry. Together, we will upho...

RTM West Africa 2026 Returns, Sets the Stage for Growth, Trust, and Strategic Partnerships in West Africa

The Route to Market (RTM) West Africa Summit will return in June 2026 as a leading platform for shaping consumer-centric growth and strengthening market resilience across the region’s fast-evolving FMCG landscape. Building on the success of its 2025 edition, the summit will convene industry leaders, manufacturers, distributors, and technology providers in Lagos to address critical challenges and unlock new growth opportunities in West Africa. The 2025 edition, held at the Lagos Marriott Hotel, Ikeja, set a benchmark for industry collaboration, attracting over 1,000 attendees, 25+ expert speakers, and 5+ exhibiting companies. The event delivered over 21 hours of networking and connected stakeholders from more than 200 companies serving over 1.8 million retail outlets across the region. Key sessions in 2025 featured leading voices across finance, FMCG, and technology, addressing macroeconomic pressures, digital transformation, consumer behavior, and supply chain optimization. Industry le...

Blue Seal Energy, Geoplex Drillteq partner to boost local content in Africa drilling operations

By Samson Ofiah Blue Seal Energy Group has entered a technical partnership with Geoplex Drillteq Limited to support drilling operations across Africa. L-R: Engr Wole OGUNSANYA - GCEO of Geoplex & Dr. Doyle .R. Edeni - CEO of Blue Seal Under the deal, Blue Seal will manufacture and supply all drilling, completions and stimulation chemicals required by Geoplex for its drilling campaigns. Blue Seal will also provide technical consultancy support services to enhance drilling efficiency. Following the signing of the MOU in Lagos, Dr. Doyle Edeni, CEO of Blue Seal Energy Group, and Engr. Wole Ogunsanya, GCEO of Geoplex Drillteq Limited, issued a joint statement hailing the strategic partnership as a model for deepening collaboration between stakeholder companies to promote local content participation in the oil and gas service industry. “The summary of our approach is alignment of resources by companies with unique skills to improve overall efficiency and maximize outcomes,” the executiv...