Kanyin Palmer, Founder and Product Owner of Excluvia, has called for African creators to retain more of the economic value generated by their content, knowledge and communities as the continent’s creator economy continues to expand. “African creators are already creating enormous value through the audiences and communities they build. The next step is making sure more of that value returns to the people creating it,” Kanyin said. His position reflects a growing concern around what happens after creators attract an audience. While views, followers and engagement can create visibility, they do not always give creators enough control over how that attention becomes income. For Kanyin, the next stage of Africa’s creator economy should focus less on audience size alone and more on giving creators the infrastructure to build sustainable businesses around the communities they have already created. “The talent was never the problem. The plumbing was. We built the plumbing,” Kanyin said...
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