Business Report

   Nigerian businesses are facing growing challenges in managing fragmented marketing systems, as companies rely on multiple disconnected tools to handle customer acquisition, engagement, and retention. At many mid-sized firms, marketing teams operate across separate platforms for email, SMS, customer relationship management, and analytics. This setup often leads to inefficiencies, with teams spending significant time consolidating data and tracking customer interactions across channels instead of focusing on campaign execution and performance. Industry data highlights the scale of the issue. A Business Day report shows over 60 percent of small and medium-sized enterprises in Nigeria lack a documented marketing strategy linked to revenue. This gap reflects a broader problem where marketing activities are not aligned, resulting in inconsistent customer experiences and limited visibility into performance. Experts say the fragmentation affects the entire customer journey. Lead ge...

   Lagos based real estate developer Gate & Carter has announced a new residential project in Ikate, Lekki, adding to a pipeline that has positioned the company as one of the more technology-focused developers operating in the city's mid-to-upper residential market. Medallion Apartments Lekki will be a multi-floor mid-rise building offering a mix of two, three, and four-bedroom units. The developer has set a November 2026 completion target. Pricing has not been disclosed, though Gate & Carter is marketing pre-completion units at what it describes as early buyer rates. The project sits in Ikate, a district that has attracted growing developer interest as Lekki's commercial and residential footprint expands westward. Gate & Carter is pitching the development at Lagos professionals and families seeking apartments with integrated technology, a segment the company has built its brand around since its founding roughly six years ago. On the technology side, the building i...

 By Tunji Bola Tunji Olaseinde, the founder and chief executive of Lagos based smart-home developer Gate & Carter Limited, has announced the launch of Future Inc., a new company targeting Nigeria's electricity deficit and security challenges through two separate commercial divisions. The announcement marks a significant expansion of Olaseinde's business interests beyond real estate. Gate & Carter, which he founded roughly six years ago, built its reputation developing technology integrated residential properties across Lagos, among them a smart apartment building in Lekki Phase 1, ultra-luxury waterfront homes along Cowrie Creek, and CLAY Beach Resort, a wellness development currently under construction on the private island of Ilashe. Future Inc. is organised into two divisions. The first, Future Energy, will sell solar power systems to households and businesses and finance purchases through instalment payment plans, an arrangement the company says is designed to lower...

Nanoy Homes’ one-year anniversary event was more than a milestone celebration, it was a deep dive into the realities shaping Abuja’s real estate market today. Hosted at Harris Hotel, Wuye and anchored by the ever blazing MC & Compere – Alinonu Chibuzor, who also was the Creative Director and Production Manager of the entire event. The event gathered a diverse audience of staffs, investors, clients, affiliates, and industry professionals, all with one shared interest: understanding where the next opportunities lie. At the center of the event was a powerful idea, Abuja’s growth is not random. It follows a pattern. And those who understand that pattern are often the ones who benefit the most. During the panel session, industry leaders discussed how areas once considered “too far” gradually become prime investment zones. This shift is driven by a combination of infrastructure development, population expansion, and increasing demand for more affordable yet strategic locations. For many ...

A new chapter has begun in Abuja’s creative industry as Mrs. Tolulope Oladipupo, Chief Executive Officer of Alveena Events and Victoria O Signature Events, has been elected as the inaugural President of the Association of Creative Event Designers, Abuja (ACEDA). Her emergence, which followed the association’s election held on March 26, 2026, is widely seen as a defining moment for stakeholders within the capital’s event design ecosystem, with expectations high for structural growth and global visibility. Accepting the mandate, Oladipupo pledged to reposition the industry through innovation, sustainability and strategic collaboration, noting that her administration would be guided by a forward-thinking blueprint tagged “Vision to Velocity.” “I am honoured and grateful for the trust placed in me. My focus is on member advocacy and protection, ensuring a balanced relationship between designers and clients, and setting a sustainable global blueprint for our industry. Together, we will upho...

The Route to Market (RTM) West Africa Summit will return in June 2026 as a leading platform for shaping consumer-centric growth and strengthening market resilience across the region’s fast-evolving FMCG landscape. Building on the success of its 2025 edition, the summit will convene industry leaders, manufacturers, distributors, and technology providers in Lagos to address critical challenges and unlock new growth opportunities in West Africa. The 2025 edition, held at the Lagos Marriott Hotel, Ikeja, set a benchmark for industry collaboration, attracting over 1,000 attendees, 25+ expert speakers, and 5+ exhibiting companies. The event delivered over 21 hours of networking and connected stakeholders from more than 200 companies serving over 1.8 million retail outlets across the region. Key sessions in 2025 featured leading voices across finance, FMCG, and technology, addressing macroeconomic pressures, digital transformation, consumer behavior, and supply chain optimization. Industry le...

By Samson Ofiah Blue Seal Energy Group has entered a technical partnership with Geoplex Drillteq Limited to support drilling operations across Africa. L-R: Engr Wole OGUNSANYA - GCEO of Geoplex & Dr. Doyle .R. Edeni - CEO of Blue Seal Under the deal, Blue Seal will manufacture and supply all drilling, completions and stimulation chemicals required by Geoplex for its drilling campaigns. Blue Seal will also provide technical consultancy support services to enhance drilling efficiency. Following the signing of the MOU in Lagos, Dr. Doyle Edeni, CEO of Blue Seal Energy Group, and Engr. Wole Ogunsanya, GCEO of Geoplex Drillteq Limited, issued a joint statement hailing the strategic partnership as a model for deepening collaboration between stakeholder companies to promote local content participation in the oil and gas service industry. “The summary of our approach is alignment of resources by companies with unique skills to improve overall efficiency and maximize outcomes,” the executiv...

Tobiloba Akanni SoniBaze Digital, a full-service digital marketing and media agency based in Abuja, has issued a direct warning to Nigerian businesses that continue to operate without a professional online presence, arguing that in today's search-driven economy, a poor or absent website is not a minor inconvenience it is a daily revenue loss. The agency, which holds a 4.9 out of 5 rating on Sortlist and is listed among Nigeria's leading digital agencies on TechBehemoths, has observed that a significant proportion of businesses across Abuja and the wider FCT still rely primarily on social media or word of mouth as their main customer acquisition channels, with no website, an outdated one, or one that fails to function properly on mobile devices. Nwafor Chinecherem, founder of SoniBaze Digital, said the consequences of this gap are more serious than most business owners realize. "Every day that a business does not appear on the first page of Google for what it sells, it is l...

  How Celevend Is Solving Nigeria's Event Vendor Problem: A Platform Built for Trust and Transparency By Ayodele Oyeniyi  From wedding photography to catering to venue booking one app simplifies event planning across 24 service categories with verified vendors, real portfolios, and secure payments. Planning an event in Nigeria still means navigating fragmented vendor networks, uncertain pricing, and the risk that your hired photographer won't show up or your caterer will deliver subpar work. The friction is real. Without a centralized platform, event planners whether couples planning weddings, families organizing naming ceremonies, or diaspora Nigerians coordinating from abroad rely on referrals, social media profiles, and hope. Vendors operating independently on Instagram and WhatsApp have no way to systematically reach customers or maintain booking accountability. The Celevend Solution Celevend addresses this directly. The mobile marketplace connects customers actively plann...

    Five-time GRAMMY-winning global music icon Angélique Kidjo has returned with a brand new single titled “Aye Kan (Are You Coming Back)”, featuring Nigerian Afropop star Ayra Starr, in what is being described as a powerful cross-generational collaboration. The single, released on March 27, 2026, serves as a precursor to Kidjo’s highly anticipated album HOPE!!, scheduled for release on April 24 under Warner Music Group. The song blends rich African musical heritage with contemporary pop influences, delivering a message that redefines love as true wealth in a world often driven by materialism. Accompanied by a cinematic music video shot at the iconic Power Station Studio in New York, the visuals capture both artistes in an intimate performance setting, illuminated by candlelight and framed by a grand piano, reflecting the song’s central theme of love, connection, and emotional richness. The collaboration also tells a deeper story of inspiration and legacy. Ayra Starr, who has ...

 By Ayodele Oyeniyi As streaming demand shifts toward authenticity, Fayne Thri’s “Gone Dead” highlights how artists from Eastern Nigeria are using personal transformation and regional identity to stand out in a saturated Afrobeats market.Artists from Nigeria’s eastern corridor are increasingly redefining their creative direction by merging regional identity with personal evolution, contributing to a broader diversification of the country’s music landscape. Traditionally dominated by Lagos and Abuja-based acts, the Nigerian music industry is witnessing a gradual redistribution of influence as artists from non-coastal regions introduce sounds shaped by local culture, language, and individual life experiences.One of such artists is , an Enugu State-based rapper, singer, and songwriter whose recent release, reflects both artistic growth and regional grounding.  Hailing from Aninri Local Government Area, Thri’s music blends hip-hop, Afrobeats, and soul while incorporating Eastern N...

Firm combines real estate, tech, and emerging markets to help clients navigate uncertain economyTraditional investment playbooks are failing. Markets shift faster than portfolios can adapt, and investors increasingly realize that betting everything on one sector or one strategy is a losing game. Damian Capital Group is solving this problem head-on. The firm operates across four distinct investment lanes: real estate and infrastructure, technology and digital innovation, emerging market ventures, and traditional financial assets. This approach directly addresses what institutional investors have learned the hard way: concentration kills returns. Data from major asset managers confirms it portfolios built on diversification outperform single-sector bets by significant margins, especially during downturns.What makes Damian Capital Group stand apart is its execution.  Rather than chasing trends, the company uses research-backed analysis to identify where real opportunity lives. Real es...

Canadian-based gospel artist Tina Njoku turns her personal journey into music and impact through the Tina Njoku Support Community Gospel artist and songwriter Tina Njoku is set to release her deeply personal EP titled “STORY,” a six-track project that reflects her journey from pain to purpose while introducing a growing mission focused on faith, compassion, and community impact. The EP features six songs — David Dance, Story, Paid in Full, Holy Spirit, and Beautiful each capturing a different phase of Tina’s life and spiritual journey. Together, the tracks form a narrative of transformation, tracing her path from a girl with no clear direction to the woman she is becoming today. More than just a musical release, “STORY” represents Tina Njoku’s testimony. The project speaks about her experiences with hardship, uncertainty, and moments when her relationship with God was questioned. She openly acknowledges that she is not perfect, yet believes she was called despite her imperfections. Thi...

  The Voice of the Citizens has criticized the Federal Government over the persistent insecurity in Kogi State and various parts of the country. President of the group, Dr. Ahmed Ubianya on Saturday in Lokoja expressed disappointment over the government’s inability to stem the tide of violence and killings in the state and some parts of the country. Boko Haram was founded as an Islamic sectorial movement in 2002 by Muhammad Yusuf, ever since the emergence of boko harem in 2009 as terrorist group alleged to have been formed by a state government to be used as an instrument of electoral malpractice, which eventually escalated into a full blown terror group today in the country.  "First, it underscores long-standing weaknesses in our security architecture – inadequate intelligence gathering, slow operational response, insufficient inter-agency coordination, and in some cases, the infiltration of criminal elements into local communities and the military without effective tracking....

   AFRICOIN Makes History as One of Africa’s First Regulated Real-World Asset Platforms Under Ghana SEC’s Virtual Asset Sandbox     AFRICOIN, a pioneering blockchain-based real-world asset (RWA) tokenization platform headquartered in Rwanda, today announced a historic milestone after being admitted into the regulatory sandbox of the Securities and Exchange Commission (SEC) of Ghana under the Virtual Asset Service Providers Act, 2025 (Act 1154). The inclusion positions AFRICOIN among the first platforms in Africa to operate within a regulatory environment for tokenized real-world assets, marking a major step toward unlocking Africa’s vast natural wealth through blockchain technology. The announcement follows the SEC Ghana’s official confirmation that it has finalized its regulatory sandbox framework for Virtual Asset Service Providers (VASPs). The sandbox enables selected companies to pilot their digital asset products and services within a controlled regulatory envir...

  Nigeria’s technology market has seen significant growth in recent years, driven largely by tech bros, startups, tech companies, and professionals who require reliable laptops for productivity and innovation. Amid this expansion, Eagle Way Technology has emerged as a notable player. Starting with a clear vision to provide brand-new and premium used laptops in Nigeria, the company identified a major gap in the market—trust. Many consumers, including businesses and professionals running critical operations, struggled to find reliable vendors, leading to hesitation and poor purchasing decisions. Eagle Way Technology addressed this by focusing on authenticity, consistency, and customer experience. Through strategic positioning and a commitment to quality, the brand has steadily grown its presence. Social media has also played a key role, allowing the company to showcase real customer interactions and build credibility. With its office located in the heart of Lagos at Computer Village,...

  Three Years of Structure, Strategy and Steady Growth: The Dexta Africa Story Three years ago, Dexta Africa Limited began with a simple but ambitious conviction: that real estate in Nigeria could be done differently — with structure, discipline, and long-term institutional thinking.   Today, as the company marks its third anniversary, that conviction has evolved into a growing portfolio of developments across Lagos and Ogun States, strengthened governance, and rising investor confidence within one of Africa’s most complex property markets.   Building in a Deficit Economy   Nigeria’s housing deficit remains estimated at over 20 million units, according to figures referenced by the Federal Mortgage Bank of Nigeria. Rapid urbanisation, population growth, and infrastructure expansion continue to drive demand for both serviced land and residential housing.   Yet opportunity in the Nigerian real estate sector has always been accompanied by volatility. Between 2023 an...

 In emerging markets, industries rarely fail because of lack of opportunity. They falter because of fragmented standards, inconsistent ethics, and insufficient professional education. Nigeria’s real estate sector — valued at over $20 billion and projected to remain one of Africa’s most dynamic property markets — is no exception. As Dexta Africa marks its third anniversary, the company has chosen not to celebrate with spectacle, but with substance. The milestone is being commemorated through a deliberate investment in the one asset capable of transforming an entire ecosystem: knowledge. A Timely Intervention in a Rapidly Growing Industry Nigeria faces an estimated housing deficit exceeding 20 million units, according to data from the Federal Mortgage Bank of Nigeria and the Nigeria Mortgage Refinance Company. Urban migration continues to accelerate, while property development expands across Lagos, Abuja, Port Harcourt and emerging city corridors. Yet industry growth has not always b...

      Best German Language Schools in Lagos and Their Fees (2026 Guide) Germany has become one of the most popular destinations for Nigerians seeking international education, vocational training, and skilled employment opportunities. With thousands of Nigerians applying for study and work opportunities in Germany each year, learning the German language has become an important step for many aspiring migrants. Most German visa and study programs require applicants to demonstrate proficiency in the German language, usually from the A1 beginner level up to B1 or B2 depending on the pathway. Because of this growing demand, several German language institutes in Lagos now offer structured training programs designed to prepare students for international exams and practical communication. If you are planning to learn German in Lagos, here are some of the best German language schools and their estimated fees. Easyway German Language School Easyway German Language School  is on...