Former Amazon Analyst Returns to Nigeria, Launches Elchiztrixx to Help Businesses Turn Data Into Actionable Insights

 Former Amazon analyst, Olachi Gogo Achonwa, has officially launched Elchiztrixx, a business intelligence and data visualization startup designed to help Nigerian businesses transform raw data into clear, actionable insights.

Achonwa, who previously worked with global tech giant Amazon in the United States, recently returned to Nigeria after participating in the company’s voluntary separation programme. She reportedly used her severance package to establish Elchiztrixx, a platform focused on simplifying data analysis for businesses across Africa.

The newly launched platform allows users to upload CSV or Excel files through a simple drag-and-drop process and instantly generate visual dashboards and analytics, helping organizations make faster and smarter business decisions.

Speaking on the inspiration behind the startup, Achonwa explained that her passion for data visualization started during her studies at University of New Haven, where a classroom experience introduced her to the power of analytics and storytelling through data.

Her interest later evolved into a professional strength during her time at Amazon, where she consistently applied analytics and deep-dive analysis to identify operational opportunities, improve programmes, and enhance customer experience.

According to her, several of Amazon’s leadership principles significantly shaped her approach to work and innovation, including Customer Obsession, Invent and Simplify, Learn and Be Curious, Bias for Action, Deliver Results, and Insist on the Highest Standards.

One of Achonwa’s notable contributions at Amazon came during the Short-Term Capacity Optimization project, where she led the setup and approval of the D+1 forecasting process. The initiative reportedly improved forecast accuracy by 15 per cent, reduced same-day capacity variance by 22 per cent, achieved 92 per cent D+1 forecast accuracy, and lowered staffing variance by 20 per cent across Amazon’s Last Mile operations.

Now back in Nigeria, she says she is committed to helping African businesses unlock the full value of their data through Elchiztrixx.

“Data should not be complicated or inaccessible. Businesses should be able to quickly understand their numbers and use them to make better decisions,” she said.

As Nigeria’s technology ecosystem continues to expand, Achonwa expressed optimism that Elchiztrixx would help startups, entrepreneurs, and established businesses embrace a stronger data culture and improve strategic decision-making.

The startup is also building an online community to engage professionals within the technology and analytics space, with updates and product information available via its Instagram page, @Elchiztrixx.

Businesses and individuals can access the platform through the link https://www.elchiztrixx.com/onboarding