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FrontOffice Launches to Close the Marketing Capability Gap for Nigerian Startups, Entrepreneurs & SMEs

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Professional marketing capability in Nigeria has, for years, come in one of two forms: expensive or amateur. Agencies price their work for companies that can absorb ₦500,000 or more per project and wait two to three weeks for delivery. Free tools produce results that read exactly like what they are: software built for hobbyists, not businesses trying to close sales. Most startups, entrepreneurs and SMEs sit stuck between the two, too established for amateur output to hold up, too early-stage for agency pricing to make sense.



FrontOffice has launched to close that gap.

 

 

 

The Problem



More than 95 percent of Nigerian SMEs fail within their first five years, and ineffective marketing is consistently named as one of the leading reasons, according to industry research on Nigeria's digital marketing landscape. Nigeria now has over 100 million people online, researching, comparing and buying, according to DataReportal's most recent figures. The customers are there. What most small and growing businesses lack isn't demand, it's the capability to reach that demand credibly: a brand that looks trustworthy, messaging that's clear, ad spend that can be tracked and improved.

‘Marketing capability shouldn't be something only large companies can afford’ said Kenny Akinkumi, Head of Product at FrontOffice. We built FrontOffice so that a five-person team can put out work that holds up against a thirty-person agency.

 

 

 


 

 

 

What's Launching


FrontOffice is a marketing capability stack that brings design, copywriting, performance-tracked performance marketing, insights, production support and strategic guidance together in one connected system, rather than as separate tools a founder must piece together on their own. Instead of hiring a designer, a copywriter, and a media buyer separately, or paying an agency retainer for all three, a business gets the full range of marketing capability in a single stack built to work as one system from day one.

Why Now



Nigerian consumers have moved online faster than most local businesses have been able to follow, and ad costs continue to climb. As a result, campaigns that run without proper tracking are more likely to waste valuable marketing budget making it increasingly important for businesses to know what is working and optimize accordingly. For a business trying to grow, marketing capability can no longer be something to build toward eventually. It must be available from day one.

That's the bet FrontOffice is making: that the businesses built with real marketing capability from the start, not years into their growth, are the ones that end up defining their categories.

FrontOffice is now live for Nigerian startups, entrepreneurs and SMEs looking to build that capability without the agency price tag. More information is available at frontofficeco.com 

 

 

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