PUMA, PERSIANAS RETAIL AND THE NATIONAL SPORTS COMMISSION LAUNCH THE PUMA AFROBEAT HOUSE FOR TEAM NIGERIA AT THE 2026 COMMONWEALTH GAMES

  By Jacob Femi

Persianas Retail Limited (PRL), PUMA's official partner in Nigeria and one of the country's leading sports and lifestyle retailers, has opened the doors of the PUMA Afrobeat House in collaboration with the National Sports Commission (NSC). The dedicated hospitality and cultural hub was created for Team Nigeria at the ongoing Glasgow 2026 Commonwealth Games.

The PUMA Afrobeat House opened on Friday, July 24th and will be open for 10 days. Throughout this period, it has served, and will continue to serve, as a rallying point where athletes, delegates, guests, families and friends can connect and celebrate, with DJ sets, entertainment, Nigerian food, drinks and hospitality.

The House also hosted a World Press Conference on Wednesday July 30th, where the NSC, PUMA and PRL celebrated Team Nigeria’s strong showing at the Commonwealth Games and recognised some of the country’s medal-winning athletes for their outstanding performances. Currently, Team Nigeria sits 5th on the Glasgow 2026 medal table with 14 medals.

Speaking at the event, the Director General of the National Sports Commission, Hon. Bukola Olopade, commended PUMA for supporting Team Nigeria’s preparations.

“The impressive preparations Team Nigeria enjoyed ahead of these Games would not have been possible without partners like PUMA. We are happy to have PUMA by our side because they believed in our vision, and together we can achieve even more for Nigerian sports as we build towards future international competitions, including the Olympic Games.”

He added that under the leadership of Mallam Shehu Dikko, the Commission remains committed to improving athlete welfare, ensuring timely support and building sustainable systems that will strengthen Nigerian sport well beyond the Commonwealth Games.

Speaking at the event, Ayo Amusan, the CEO of PRL said the partnership with the NSC means a great deal to PRL. 

"Sport has always had the power to unite people, inspire communities and showcase the very best of a nation. At PRL, that's exactly what we look for, identifying talent and championing people who are truly passionate about what they do, and Team Nigeria's athletes embody that."

Mrs Amusan added 

“Working alongside the NSC to support Team Nigeria means the athletes can focus on what matters most, which is performing and giving their all in competition. Through our partnership with the NSC, we’ve created a space that celebrates Nigerian culture, brings people together and gives athletes and supporters a place to share in the excitement of the Games. At PRL, we’re proud to help bring that vision to life with PUMA and we are looking forward to what the future will hold for both brands.”

Also speaking at the event, Bastien De Toledo, Head of Team Sport at PUMA, described the collaboration as the beginning of an exciting journey and is positive about the future of Nigerian sports under the current NSC leadership.

As Team Nigeria continues its winning streak in Glasgow, the PUMA Afrobeat House will remain open throughout the Games until August 2nd, welcoming athletes, delegates, supporters and guests to experience the culture and community, and to celebrate Nigerian excellence both on and off the field.

About Persianas Retail Limited (PRL)

Persianas Retail Limited (PRL) is Nigeria's premium sports and lifestyle retailer, and the official partner of PUMA, Lacoste, and GUESS in the region, offering a wide range of sportswear and apparel through 14 stores nationwide.

Beyond the physical stores across the country, PRL has expanded its reach through its online platform, The Mix.Ng. This digital destination allows customers to conveniently shop for their favorite brands from the comfort of their homes, offering a seamless shopping experience 

About PUMA

PUMA is one of the world’s leading sports brands, designing, developing, and selling footwear, apparel and accessories. Founded in 1948, PUMA helps the world’s best athletes and teams perform at their best with its innovative products. Known for its iconic cat logo and the Formstrip, the company offers performance products in categories such as Football, Running and Training. 

The company distributes its products in over 120 countries, employs more than 20,000 people and is headquartered in Herzogenaurach/Germany.